Personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - is increasingly seen as the future of the welfare state. This book focuses on how personalisation evolved as a policy narrative and has mobilised such wide-ranging political support. It will be a valuable resource for undergraduate and postgraduate students in public policy and social policy and for researchers and practitioners working in related fields.
Personalisation as narrative; Paternalism, consumerism and personalisation; Personalised public services; Policy translation: how personalisation spreads; Commissioning personalised services; Personalising the front-line; Personalisation, citizenship and the state; Conclusion.
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