Engage with real life issues in public relations Introduction to Public Relations by Sue Wolstenholme provides you with an overview of PR from a critical, global perspective. The book encourages you to question as you learn, throwing out controversial ideas and different ways to approach problems. This approach teaches you to evaluate options and see that some approaches can have harmful impacts on society. With real-life case studies and spotlights on key issues, the text engages you with examples and testimonies from PR professionals, providing you with material from the best academic sources. Fostering creativity and developing your critical thinking skills, the text aims to prepare undergraduates to study and practice in order to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.
Table of contents Introduction Part One - What is Public Relations? 1. What is public relations? 2. What do PR practitioners do? 3. What is a 'Public' and why is it necessary? 4. Ethics and Public Relations Part Two - Skills in Public Relations 5. An introduction to international Public Relations 6. Writing Press Releases 7. Communicating by objectives - planning and executing the PR campaign 8. Crisis or response management Part Three - Reconceptualizing PR 9. The Stockholm Accords 10. Conclusions Contributors: Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors. Features Learning outcomes for each chapter Frequent case studies Lots of exercises and questions to provoke thinking around the concepts and practices discussed. Extracts from Media Control, the spectacular achievements of propaganda; by Noam Chomsky List of Case Studies Brent Spar Practitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy) The Arab Spring The Post Office Laws and sexuality Tehran - official policy on PR The Co-operative bank The Cornish Crisp Company Practitioner comment on working within the tobacco industry Skype - virtual command centre Human trafficking awareness campaign Voter education in Zambia 'Kick Polio Out of Africa' campaign Margaret Thatcher puts BA into a Tailspin London Fire Brigade Unilever Heathrow Terminal 5 Emergency landing in the Hudson River
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