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University of Bedfordshire Home
Reading Lists
Department of International Business, Marketing and Tourism
Department of International Business, Marketing and Tourism
Select your course/module
Account & Media Planning (MAR011-3)
1 title
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Airport Management (TAL041-2)
1 title
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Aviation Operations Management (TAL042-2)
1 title
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Brand Management (MAR016-2)
2 titles
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Business of Tourism and Hospitality (TAL031-1)
1 title
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Corporate & Internal Communication (MAR017-2)
2 titles
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Creating a New Business (MAR001-3)
1 title
View
Creative Advertising & Copywriting (MAR018-2)
1 title
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Crisis Management & Communication (MAR019-2)
2 titles
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Customer Care for the Aviation Industry - MAR015-1 (MAR015-1)
1 title
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Customer Care for the Aviation Industry - TAL029-1 (TAL029-1)
2 titles
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Design & Art Direction (MAR012-3)
1 title
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Digital Communications Strategy (MAR013-3)
2 titles
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Dissertation (Tourism, Hospitality & Events) (TAL017-3)
2 titles
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Event Planning & Operations (TAL023-1)
2 titles
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Events & Urban Regeneration (TAL028-2)
4 titles
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Global Marketing (MAR004-3)
2 titles
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Global Sport Events (TAL018-3)
2 titles
View
Heritage, Culture & Society (TAL023-3)
5 titles
View
ICT for Tourism (TAL029-2)
1 title
View
Interactive & Data-Based Marketing (MAR020-2)
1 title
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Intercultural Competence in Business (MAR013-1)
2 titles
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Intercultural Management in Business (MAR015-2)
1 title
View
Intercultural Management in Tourism (TAL036-2)
1 title
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International Business (MAR003-2)
1 title
View
International Crisis Management & Communication in Tourism (TAL035-2)
2 titles
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International Hospitality Operations (TAL030-2)
2 titles
View
International Tourism Management Dissertation (TAL025-3)
1 title
View
International Tourism Management Sandwich (TAL027-3)
1 title
View
Introduction to Buyer Behaviour (MAR011-1)
1 title
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Introduction to Public Relations (MAR003-1)
1 title
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Introduction to Tourism & Hospitality (TAL020-1)
2 titles
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Marketing (MAR008-2)
3 titles
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Marketing Basics (MAR004-1)
1 title
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Marketing Communications in the Digital Age (MAR021-2)
2 titles
View
Marketing in a Global Context (MAR014-3)
2 titles
View
Marketing in Practice (MAR010-1)
1 title
View
Marketing Planning (MAR002-2)
4 titles
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Principles of Marketing (MAR001-1)
3 titles
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Principles of Public Relations (MAR012-1)
1 title
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Public Affairs (MAR016-3)
2 titles
View
Public Relations & Media Interface (MAR009-2)
2 titles
View
Public Relations, Ethics & CSR (MAR015-3)
1 title
View
Research Skills for Aviation & Airport Management (TAL043-2)
1 title
View
Research Skills for Tourism, Hospitality & Events (TAL032-2)
1 title
View
Researching Contemporary Advertising (MAR017-3)
2 titles
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Researching Contemporary Marketing (MAR018-3)
2 titles
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Researching Contemporary Public Relations (MAR019-3)
2 titles
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Risk Management for Hospitality & Events (TAL020-3)
2 titles
View
Sales Promotion & Experiential Marketing (MAR023-2)
1 title
View
Sport Event & Tourism Management (TAL013-2)
4 titles
View
Strategic Management for Tourism, Hospitality & Events - TAL021-3 (TAL021-3)
1 title
View
Strategic Management for Tourism, Hospitality & Events - TAL028-3 (TAL028-3)
1 title
View
Sustainable Tourism in Developing Countries (TAL024-3)
1 title
View
The Business of Events (TAL006-1)
1 title
View
The Events Industry (TAL022-1)
2 titles
View
Topical Marketing Practice - MAR020-3 (MAR020-3)
1 title
View
Topical Marketing Practice - MAR021-3 (MAR021-3)
1 title
View
Topical Public Relations Practice (MAR022-3)
1 title
View
Tourism Destination Development (TAL015-3)
3 titles
View
Tourism Marketing (TAL033-2)
3 titles
View
Tourism, Communication & Intercultural Relations (TAL026-3)
1 title
View
Travel & Tourism Law (TAL034-2)
1 title
View
Understanding Airports & Air Transport - MAR014-1 (MAR014-1)
1 title
View
Understanding Airports & Air Transport - TAL028-1 (TAL028-1)
1 title
View
Understanding Consumer Behaviour (MAR024-2)
1 title
View
Understanding Tourism & Hospitality (TAL021-1)
2 titles
View
Visitor Attraction Management (TAL014-2)
1 title
View
Web Communities & Analytics (MAR023-3)
1 title
View
Working in Events & Hospitality (Work Placement) (TAL022-3)
3 titles
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Shop
Shop home
Reading lists
Books
Aesthetics, Hairdressing & Beauty Therapy
Art & Design
Backpacks & Other Bags
Clothing & Accessories
Computing
Cycling
Electronics & Music
Home
Nursing, Medical & Safety
Online Courses
Photography
Sports & Fitness
Stationery & Office
Tickets, Tokens & Vouchers
Watches & Wearable Tech
University Branded Clothing & Gifts
Mobile Top-Ups
Digital Resources
Offers
MyBeds at University of Bedfordshire
Meet your Engagement Partner
JS Group at the University of Bedfordshire
Your Resources
Reading lists
Careers Hub
KPMG Career Opportunity
International Students Support
Study Skills Hub
Inspire Your Future Hub
Wellbeing Hub
Kortext Premium+
A student guide to ebooks and Kortext
Devices for Study
Stay Connected
Your Student Journey
Your Career
Events
Your Account
Log in/register for this site
Check your balance
Top-up an account
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